When and how Vatel brand was born...
The name is very likely to come from Fritz Karl Vatel, a famous chef that worked for the prince of “Condé” in the reign of Louis XIV, the “Sun King”. The prince was a very eccentric person, and when Louis XIV accepted his invitation to visit his properties in Chantilly, he was prepared to go broke just to impress the king. All the king’s remarkable “appetites” had to be satisfied, including wine, women and food. Unexpectedly, Vatel took his own life on a Friday when he heard that the delivery of the fish to be served at the banquet that night had possibly gone wrong.
The enormous experience accumulated along the years was crucial to our brand strengthening, and soon Vatel became, and still is, a synonym for salt, therefore being present in every Portuguese home.
SABOR COM HISTÓRIA...
Vatel brand was born into Macedo & Coelho, Lda group.
Solvay disposes of its participation in esco and the german group K+S takes over the total esco – European salt company capital.
Launching of Vatel new image
Launching of Sal Equilíbrio 50% – sódio
Launching of Vatel Fleur de sel 125 g
Launching of the new 75 g size: “mini” size, more practical.
Launching of Vatel Fleur de sel 175 g (more practical package)
Launching of Vatel Traditional Salt 1kg bag.
Launching of commemorative packaging 100 Years Vatel
Launching of Cooking Sea Salt 800 g and Sea Salt – Special Grills and Barbecues 750 g Mini-buckets.
Launching of Vatel Traditional Salt 75g mill
Launching of Vatel Fleur de sel 600 g Mini-buckets.