History

When and how Vatel brand was born...

The name is very likely to come from Fritz Karl Vatel, a famous chef that worked for the prince of “Condé” in the reign of Louis XIV, the “Sun King”. The prince was a very eccentric person, and when Louis XIV accepted his invitation to visit his properties in Chantilly, he was prepared to go broke just to impress the king. All the king’s remarkable “appetites” had to be satisfied, including wine, women and food. Unexpectedly, Vatel took his own life on a Friday when he heard that the delivery of the fish to be served at the banquet that night had possibly gone wrong.

The enormous experience accumulated along the years was crucial to our brand strengthening, and soon Vatel became, and still is, a synonym for salt, therefore being present in every Portuguese home.

SABOR COM HISTÓRIA...

1915
1915

The Brand

The Brand

Vatel brand was born into Macedo & Coelho, Lda group.

1940
1940

Packaging

Packaging
1993
1993

New Logo

New Logo
1995
1995

New Logo

New Logo
1998
1998

Internationalization

The internationalization of Vatel – Companhia de Produtos Alimentares, S.A. capital occurred in 1998, when the Belgium group Solvay acquired the whole company from Macedo & Coelho, Lda.
2002
2002

New phase

A new phase in Vatel’s evolution begins when Solvay, together with the German Group K+S – Kali Und Salz create a joint-venture called esco- european salt company. It was the beginning of Europe’s leading salt producer.

2004
2004

The Brand

The Brand

Solvay disposes of its participation in esco and the german group K+S takes over the total esco – European salt company capital.

2010
2010

New image

New image

Launching of Vatel new image

2010

Launch

Launch

Launching of Sal Equilíbrio 50% – sódio

2011
2011

Launch

Launch

Launching of Vatel Fleur de sel 125 g

2012
2012

Launch

Launch

Launching of the new 75 g size: “mini” size, more practical.

2013
2013

Launch

Launch

Launching of Vatel Traditional Salt 1kg bag.

2013

Launch

Launch

Launching of Vatel Fleur de sel 175 g (more practical package)

2015
2015

Launch

Launch

Launching of commemorative packaging 100 Years Vatel

2015

Launch

Launch

Launching of Cooking Sea Salt 800 g and Sea Salt – Special Grills and Barbecues 750 g Mini-buckets.

2016
2016

Launch

Launch

Launching of Vatel Traditional Salt 75g mill

2017
2017

Launch

Launch

Launching of Vatel Fleur de sel 600 g Mini-buckets.